Me & You
Designing a web ordering experience for a local floral service
A floral studio in
Vancouver, BC
Me & You is a floral brand that provides two types of services.
Ready made seasonal arrangments
Bridal and corporate partnerships
I am not only a customer but also a close friend of the owners - it’s been so exciting to watch them scale their business
but there was no ordering experience and that was hindering their growth.
Existing Format
A Linktree that leads to an order link and an inquiry form
1. Lack of information, content, and legitmacy to make a purchase decision
2. No space for story-telling and establish trust for new brand
3. Difficult to differentiate services and pick date for delivery/pickup
The owners were worried.
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“We're a small business with great work but when we don't have a web experience, people can't see that and don't trust us."
Simran, Co-Owner
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“We try to answer each DM on Instagram but lose so much time and opportunities along the way."
Bhag, Co-Owner
Me & You has 2 main kinds of first-time customers
Social Media
The arrangements Me and You provides have gained traction over social media, garnering attention on Instagram and Tiktok.
70% DM the brand for more inquiries
30% go on the provided form
When placing their first order:
Referrals
Corporate and bridal customers who have loved their services and recommend to new potential customers.
90% ask for their website
10% inquire more through email
When placing their first order:
Create a exciting order experience in Me & You’s primary channel for first-time customers.
The goal was clear:
My guiding principles along the way
Creating an experience that feels easy and natural
Keeping it simple
Encouraging confidence in the brand’s legitimacy and services
Building that trust
Emphasizing the services and existing success to influence purchase decision
Sharing the magic
Reimagined ordering experience for the first-time customer
I began my process of actualizing the flow and got to work on designing.
Seasonal Arrangement Flow
Bridal Services Flow
Measuring Success
There are numerous ways to test the success of Me&You’s primary channel and I am still constantly in contact with the owners to test new ways to improve the site. Two main metrics I focused on in initial two months were conversion rate and time-on-task.
